Small and medium-sized accounting firms often face the daunting challenge of improving their online visibility amidst tight budgets and stiff competition. The reality is, if your website doesn’t rank on Google, you’re missing out on potential clients. However, with...
Most people were using Google on their mobile devices, but Google’s ranking systems were based around the desktop not mobile SEO. The solution — mobile-first indexing — has changed the world. We’re never going back to the days of optimizing search for desktop only. It...
A simple google search will let you know, usually in technical jargon, what SEO is. Over the years I have explained this to various people from all walks in life in different industries and noticed a number of them nod like I do when my daughter is telling me about...
Though a little confusing at first, on-page SEO refers to the strategies used to optimize individual web pages in order to rank higher and earn more relevant traffic from search engines. On-page refers to both the content on a website and HTML code of each page that...
